“An Advertising Machine That Will Reach Everyone—Everywhere!”

Cynthia B. Meyers

Essay for a digitized archival collection, Broadcasting America, Adam Matthew, 2023

When Big Business Was in Show Business: US Radio Before Television

Cynthia B. Meyers

The Routledge Companion to Radio Studies, Jason Loviglio & Mia Lindgren, chapter 14, Routledge, 2022, pp. 135-143

Advertisers and American Broadcasting: From Institutional Sponsorship to the Creative Revolution 

Cynthia B. Meyers

Business History Review , vol. 95(Autumn), 2021, pp. 447-481

Media History and Advertising Archives

Cynthia B. Meyers

American Journalism, vol. 37(2), 2020, pp. 244-255

Inside a Broadcasting Blacklist: Kraft Television Theatre, 1951-55

Cynthia B. Meyers

Journal of American History, vol. 105(no. 3), 2018, pp. 589-616

The March of Time Radio Docudrama: Time Magazine, BBDO, and Radio Sponsors, 1931-39

Cynthia B. Meyers

American Journalism, vol. 35(4), 2018, pp. 420-443

The Best Thing on TV: 1960s US Television Commercials

Cynthia B. Meyers

Films That Sell: Moving Pictures and Advertising, Bo Florin & Nico de Klerk & Patrick Vonderau, BFI’s Cultural Histories of Cinema Series, eds. Lee Grieveson and Haidee Wasson, chapter 11, Palgrave, 2016, pp. 173-193

When Worlds Collide: Sharing Historical Advertising Research on Tumblr

Cynthia B. Meyers

The Arclight Guide to Media History and the Digital Humanities, Charles Acland & Eric Hoyt, chapter 15, University of Sussex, 2016, pp. 318-334

Commerce and Culture: Histories of Radio Sponsorship Yet to Be Written

Cynthia B. Meyers

Journal of Radio & Audio Media , vol. 23(2), 2016, pp. 369-380

The Problems with Sponsorship in Broadcasting, 1930s-50s: Perspectives from the Advertising Industry

Cynthia B. Meyers

Historical Journal of Film, Radio and Television, vol. 31(3), 2011, pp. 355-372

From Sponsorship to Spots: Advertising and the Development of Electronic Media

Cynthia B. Meyers

Jennifer Holt & Alisa Perren, Media Industries: History, Theory, and Method, chapter 5, Wiley-Blackwell, 2009, pp. 69-80

“From Radio Ad Man to Radio Reformer: Senator William Benton’s Broadcasting Career, 1930-60.”

Cynthia B. Meyers

Journal of Radio and Audio Media, vol. 16(1), 2009, pp. 17-29

Psychedelics and the Advertising Man: The 1960s ‘Countercultural Creative’ on Madison Avenue

Cynthia B. Meyers

Columbia Journal of American Studies, vol. 4(1), 2000, pp. 114-127

Global Marketing and the New Hollywood: The Making of the ‘Always Coca-Cola’ Campaign

Cynthia B. Meyers

Media International Australia/Culture & Policy, vol. 86(February), 1998, pp. 27-37

Frank and Anne Hummert’s Soap Opera Empire: "Reason-Why" Advertising Strategies in Early Radio Programming

Cynthia B. Meyers

Quarterly Review of Film and Video, vol. 16(2), 1997, pp. 113-132


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