Journal article
Quarterly Review of Film and Video, vol. 16(2), 1997, pp. 113-132
APA
Meyers, C. B. (1997). Frank and Anne Hummert’s Soap Opera Empire: "Reason-Why" Advertising Strategies in Early Radio Programming. Quarterly Review of Film and Video, 16(2), 113–132.
Chicago/Turabian
Meyers, Cynthia B. “Frank and Anne Hummert’s Soap Opera Empire: ‘Reason-Why’ Advertising Strategies in Early Radio Programming.” Quarterly Review of Film and Video 16, no. 2 (1997): 113–132.
MLA
Meyers, Cynthia B. “Frank and Anne Hummert’s Soap Opera Empire: ‘Reason-Why’ Advertising Strategies in Early Radio Programming.” Quarterly Review of Film and Video, vol. 16, no. 2, 1997, pp. 113–32.