Journal article
Cynthia B. Meyers
Cinema Journal, vol. 55(4), 2016, pp. 55-83
Cinema Journal, vol. 55(4), 2016, pp. 55-83
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APA
Meyers, C. B. (2016). Advertising, the Red Scare, and the Blacklist: BBDO, US Steel, and Theatre Guild on the Air, 1945-52. Cinema Journal, 55(4), 55–83.
Chicago/Turabian
Meyers, Cynthia B. “Advertising, the Red Scare, and the Blacklist: BBDO, US Steel, and Theatre Guild on the Air, 1945-52.” Cinema Journal 55, no. 4 (2016): 55–83.
MLA
Meyers, Cynthia B. “Advertising, the Red Scare, and the Blacklist: BBDO, US Steel, and Theatre Guild on the Air, 1945-52.” Cinema Journal, vol. 55, no. 4, 2016, pp. 55–83.
Batten, Barton, Durstine & Osborn, the top “institutional” (or corporate image) advertising agency of the 1940s, oversaw the drama-anthology radio program Theatre Guild on the Air (1945–1953) for US Steel to improve its client’s public image at a time of labor strikes and antitrust actions. Drawing on archival sources, I integrate analysis of institutional advertising strategies, particularly the need for tight associations between sponsors and programs, into a reconsideration of the struggle over casting control—or blacklisting—on Theatre Guild on the Air during the postwar Red Scare.
