Journal article
Cynthia B. Meyers
American Journalism, vol. 37(2), 2020, pp. 244-255
American Journalism, vol. 37(2), 2020, pp. 244-255
DOI:
10.1080/08821127.2020.1750888
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APA
Meyers, C. B. (2020). Media History and Advertising Archives . American Journalism, 37(2), 244–255.
Chicago/Turabian
Meyers, Cynthia B. “Media History and Advertising Archives .” American Journalism 37, no. 2 (2020): 244–255.
MLA
Meyers, Cynthia B. “Media History and Advertising Archives .” American Journalism, vol. 37, no. 2, 2020, pp. 244–55.
Advertising agencies have been the U.S. media industry’s closest collaborators throughout its history; however, scholars have given them little attention. Close analysis of the archival record left by such agencies will help us correct historiographical myths and arrive at new perspectives on what we think we know about media history.
