Media History and Advertising Archives

Journal article

Cynthia B. Meyers
American Journalism, vol. 37(2), 2020, pp. 244-255

DOI: 10.1080/08821127.2020.1750888

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APA Click to copy
Meyers, C. B. (2020). Media History and Advertising Archives . American Journalism, 37(2), 244–255. https://doi.org/10.1080/08821127.2020.1750888

Chicago/Turabian Click to copy
Meyers, Cynthia B. “Media History and Advertising Archives .” American Journalism 37, no. 2 (2020): 244–255.

MLA Click to copy
Meyers, Cynthia B. “Media History and Advertising Archives .” American Journalism, vol. 37, no. 2, 2020, pp. 244–55, doi:10.1080/08821127.2020.1750888 .

BibTeX Click to copy

@article{cynthia2020a,
  title = {Media History and Advertising Archives },
  year = {2020},
  issue = {2},
  journal = {American Journalism},
  pages = {244-255},
  volume = {37},
  doi = {10.1080/08821127.2020.1750888 },
  author = {Meyers, Cynthia B.}
}

Advertising agencies have been the U.S. media industry’s closest collaborators throughout its history; however, scholars have given them little attention. Close analysis of the archival record left by such agencies will help us correct historiographical myths and arrive at new perspectives on what we think we know about media history.