Journal article
Cynthia B. Meyers
American Journalism, vol. 37(2), 2020, pp. 244-255
American Journalism, vol. 37(2), 2020, pp. 244-255
DOI:
10.1080/08821127.2020.1750888
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APA
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Meyers, C. B. (2020). Media History and Advertising Archives . American Journalism, 37(2), 244–255.
Chicago/Turabian
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Meyers, Cynthia B. “Media History and Advertising Archives .” American Journalism 37, no. 2 (2020): 244–255.
MLA
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Meyers, Cynthia B. “Media History and Advertising Archives .” American Journalism, vol. 37, no. 2, 2020, pp. 244–55.
BibTeX Click to copy
@article{cynthia2020a,
title = {Media History and Advertising Archives },
year = {2020},
issue = {2},
journal = {American Journalism},
pages = {244-255},
volume = {37},
author = {Meyers, Cynthia B.}
}
Advertising agencies have been the U.S. media industry’s closest collaborators throughout its history; however, scholars have given them little attention. Close analysis of the archival record left by such agencies will help us correct historiographical myths and arrive at new perspectives on what we think we know about media history.
