When Big Business Was in Show Business: US Radio Before Television


Book chapter


Cynthia B. Meyers
The Routledge Companion to Radio Studies, Jason Loviglio & Mia Lindgren, chapter 14, Routledge, 2022, pp. 135-143


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APA   Click to copy
Meyers, C. B. (2022). When Big Business Was in Show Business: US Radio Before Television. In J. L. & Mia Lindgren (Ed.) (pp. 135–143). Routledge. https://doi.org/10.4324/9781003002185-17


Chicago/Turabian   Click to copy
Meyers, Cynthia B. “When Big Business Was in Show Business: US Radio Before Television.” In , edited by Jason Loviglio & Mia Lindgren, 135–143. The Routledge Companion to Radio Studies. Routledge, 2022.


MLA   Click to copy
Meyers, Cynthia B. When Big Business Was in Show Business: US Radio Before Television. Edited by Jason Loviglio & Mia Lindgren, Routledge, 2022, pp. 135–43, doi:10.4324/9781003002185-17.


BibTeX   Click to copy

@inbook{cynthia2022a,
  title = {When Big Business Was in Show Business: US Radio Before Television},
  year = {2022},
  chapter = {14},
  pages = {135-143},
  publisher = {Routledge},
  series = {The Routledge Companion to Radio Studies},
  doi = {10.4324/9781003002185-17},
  author = {Meyers, Cynthia B.},
  editor = {Lindgren, Jason Loviglio & Mia}
}

Before television, advertisers had direct program control of radio programs. As Roy Durstine explained in 1938: "Big business has learned a new vocabulary....It's now in show business." Radio, he argued, is "perhaps the most dramatic application of showmanship to business."

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