When Big Business Was in Show Business: US Radio Before Television


Part of a book


Cynthia B. Meyers
The Routledge Companion to Radio Studies, Jason Loviglio & Mia Lindgren, chapter 14, Routledge, 2022, pp. 135-143


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Cite

APA
Meyers, C. B. (2022). When Big Business Was in Show Business: US Radio Before Television. In J. L. & M. Lindgren (Ed.) (pp. 135–143). Routledge.

Chicago/Turabian
Meyers, Cynthia B. “When Big Business Was in Show Business: US Radio Before Television.” In , edited by Jason Loviglio & Mia Lindgren, 135–143. The Routledge Companion to Radio Studies. Routledge, 2022.

MLA
Meyers, Cynthia B. When Big Business Was in Show Business: US Radio Before Television. Edited by Jason Loviglio & Mia Lindgren, Routledge, 2022, pp. 135–43.


Before television, advertisers had direct program control of radio programs. As Roy Durstine explained in 1938: "Big business has learned a new vocabulary....It's now in show business." Radio, he argued, is "perhaps the most dramatic application of showmanship to business."

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