APA   Click to copy
Meyers, C. B. (2009). From Sponsorship to Spots: Advertising and the Development of Electronic Media. In J. H. & Alisa Perren (Ed.), Media Industries: History, Theory, and Method (pp. 69–80). Wiley-Blackwell.

Chicago/Turabian   Click to copy
Meyers, Cynthia B. “From Sponsorship to Spots: Advertising and the Development of Electronic Media.” In Media Industries: History, Theory, and Method, edited by Jennifer Holt & Alisa Perren, 69–80. Wiley-Blackwell, 2009.

MLA   Click to copy
Meyers, Cynthia B. “From Sponsorship to Spots: Advertising and the Development of Electronic Media.” Media Industries: History, Theory, and Method, edited by Jennifer Holt & Alisa Perren, Wiley-Blackwell, 2009, pp. 69–80.

@inbook{cynthia2009a,
  title = {From Sponsorship to Spots: Advertising and the Development of Electronic Media},
  year = {2009},
  chapter = {5},
  pages = {69-80},
  publisher = {Wiley-Blackwell},
  author = {Meyers, Cynthia B.},
  editor = {Perren, Jennifer Holt & Alisa},
  booktitle = {Media Industries: History, Theory, and Method}
}