Part of a book
Jennifer Holt & Alisa Perren, Media Industries: History, Theory, and Method, chapter 5, Wiley-Blackwell, 2009, pp. 69-80
APA
Meyers, C. B. (2009). From Sponsorship to Spots: Advertising and the Development of Electronic Media. In J. H. & A. Perren (Ed.), Media Industries: History, Theory, and Method (pp. 69–80). Wiley-Blackwell.
Chicago/Turabian
Meyers, Cynthia B. “From Sponsorship to Spots: Advertising and the Development of Electronic Media.” In Media Industries: History, Theory, and Method, edited by Jennifer Holt & Alisa Perren, 69–80. Wiley-Blackwell, 2009.
MLA
Meyers, Cynthia B. “From Sponsorship to Spots: Advertising and the Development of Electronic Media.” Media Industries: History, Theory, and Method, edited by Jennifer Holt & Alisa Perren, Wiley-Blackwell, 2009, pp. 69–80.