Family Brands: The Kardashian-Jenners and the Nelsons

Chapter in book collection

Cynthia B. Meyers
Burton Brien Jones, Kardashians: A Critical Anthology, Routledge, 2025, pp. 11-18

Cite

APA Click to copy
Meyers, C. B. (2025). Family Brands: The Kardashian-Jenners and the Nelsons. Kardashians: A Critical Anthology, 11–18. https://doi.org/10.4324/9781032674421-3

Chicago/Turabian Click to copy
Meyers, Cynthia B. “Family Brands: The Kardashian-Jenners and the Nelsons.” Edited by Burton Brien Jones. Kardashians: A Critical Anthology (2025): 11–18.

MLA Click to copy
Meyers, Cynthia B. “Family Brands: The Kardashian-Jenners and the Nelsons.” Kardashians: A Critical Anthology, edited by Burton Brien Jones, Routledge, 2025, pp. 11–18, doi:10.4324/9781032674421-3.

BibTeX Click to copy

@article{cynthia2025a,
  title = {Family Brands: The Kardashian-Jenners and the Nelsons},
  year = {2025},
  pages = {11-18},
  publisher = {Routledge},
  doi = {10.4324/9781032674421-3},
  author = {Meyers, Cynthia B.},
  editor = {Jones, Burton Brien},
  booktitle = {Kardashians: A Critical Anthology}
}

The Kardashian-Jenners have successfully monetized their celebrity through television, social media, products, and brand endorsements. They are not doing anything new. They follow in the footsteps of many other family entertainment groups, from the singing Trapp family to the heavy metal Osbournes. The Nelson family—Ozzie, Harriet, Rick, and David—appeared in a 1950s-60s TV program, The Adventures of Ozzie and Harriet, produced and directed by Ozzie Nelson, who also shaped his family’s entertainment careers. The program integrated brands into episodes, such as Quaker Oats, Coca-Cola, and Kodak, while purporting to represent authentic family life. The Nelsons employed many of the same strategies as the Kardashian-Jenners to build their audience.