Using sexual attraction to sell is a basic strategy. In this 1960 ad women, advertisers are instructed on the “Three Ps: Promotion, Publicity, Pulchritude.” Draping women with exaggerated secondary sex characteristics on products such as seeds, pencils, and pickles ought to sell, right? The implication is that male consumers won't care about the quality of the pencils and pickles because they will be so besotted with the beauty of the women.