Advertising to Advertisers
On my Tumblr I often post images, usually details from ads, that I find in broadcasting and trade magazines from the 1930s through the 1960s. These ads are aimed at others in the media and advertising industries. Broadcast stations, networks, magazines...
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The End of Easy Money for the Advertising Industry?
The recent collapse of major crypto firms has had an outsized impact on advertising—no crypto ads for the 2023 Super Bowl. As Advertising Age notes, “crypto brands spent 96% less on social media .” This is a setback for media sellers—a sector of media ...
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"Count the Eyes for Coverage!"
We are in an interesting moment as to how media audiences are valued, bought, and sold. Without delving into the problems of ad tech’s promise that selling will be easier if vast amounts of data are collected from consumers, it is clear that advertiser...
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Fake Endorsers
If real-life endorsers are problematic, create fake ones! It should not be surprising that brands have invented their own social media influencers. As I’ve discussed here, there are many “friction points” between brands and social media influencers....
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Celebrity Endorsements & Crypto
Has the FTX collapse undermined the usefulness of celebrity endorsements? FTX hired major celebrities, such as Tom Brady, Stephen Curry, Larry David, and Gisele Bundchen, who were featured in Super Bowl commercials and national magazine ads, but now ...
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Too Much Time Spent on Branding: SBF & the FTX Collapse
Before he was arrested on December 12, 2022, Sam Bankman-Fried wrote up his testimony for the House banking committee, scheduled for December 13. He never got to deliver it, but I found a copy of it on Forbes. Among his many defenses for why the colla...
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“FTX: The Most Trusted Way to Buy and Sell Crypto”
So we know now that FTX, the crypto exchange, may have been “the most trusted” but it was not the most trustworthy way to buy and sell crypto currencies. Here is an example of one of the TV commercials FTX ran featuring one of the most famous athletes,...
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